Lets Dialogue

C A S E   S T U D Y House of Arras
2019 Vintage Collection Intimate Tasting Roadshow

Pre-eminent Tasmanian winery, House of Arras, introduced key wine writers and premium lifestyle media to its' latest vintage collection of world-class sparkling wine via a series of intrimate tastings with Chief Winemaker Ed Carr. 

Dialogue was tasked with building awareness and premiumising the House of Arras brand amongst key media, influencers and consumer audiences, whilst also creating liquid-to-lips opportunities across the collection. 

Campaign Elements

Media tastings at on premise partner venues across Australia

Brand and tasting booklet to communicate key messages, wines and brand story

Tailored media pitching and outreach to secure media coverage nationally

The Results

total campaign reach

across broadcast, print, online and social media

from wine or premium lifestyle publications attended the event nationally

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T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018