Pre-eminent Tasmanian winery, House of Arras, introduced key wine writers and premium lifestyle media to its' latest vintage collection of world-class sparkling wine via a series of intrimate tastings with Chief Winemaker Ed Carr.
Dialogue was tasked with building awareness and premiumising the House of Arras brand amongst key media, influencers and consumer audiences, whilst also creating liquid-to-lips opportunities across the collection.
Media tastings at on premise partner venues across Australia
Brand and tasting booklet to communicate key messages, wines and brand story
Tailored media pitching and outreach to secure media coverage nationally
total campaign reach
across broadcast, print, online and social media
from wine or premium lifestyle publications attended the event nationally
