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C A S E   S T U D Y Porsche Centre Willoughby
50th Anniversary Campaign

To celebrate Porsche Centre Willoughby’s 50th Anniversary, the dealership revealed five special edition Porsche 911s that were custom designed to pay homage to the past five decades of Porsche.

Dialogue was tasked with creating excitement and awareness for PCW’s 50th anniversary milestone through raising raising the profile of PCW’s business success to help drive positive brand, business and people stories. We also helped promote the special edition Porsche 911s to help drive latest vehicle news and encourage test drives.

Campaign Elements

Media photo call at Porsche Centre Willoughby

Tailored media pitching and outreach

The Results

Over 5.7 Million

total campaign reach

11 pieces of media coverage

across print and online media

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T +61 2 93412357 E hello@dialoguepr.com.au A Level 1, 36 Morley Avenue A Rosebery NSW 2018