Dialogue was tasked to raise the profile and increase brand awareness of British Paints. The aim was to position British Paints as the go-to-brand for both interior and exterior painting and enhance sales with ongoing positive earned media coverage in high reaching interiors, exteriors and lifestyle media.
Media releases were targeted and themed
Facilitated paint sample requests
Ambassador partnership with Nikki Parkinson
Media pitching that was proactive and reactive
Sponsorship opportunities both reviewed and recommneded
across a 6 month period
across print, online and social media
