Lets Dialogue

C A S E   S T U D Y British Paints
6 Month Press Office Program

Dialogue was tasked to raise the profile and increase brand awareness of British Paints. The aim was to position British Paints as the go-to-brand for both interior and exterior painting and enhance sales with ongoing positive earned media coverage in high reaching interiors, exteriors and lifestyle media. 

Campaign Elements

Media releases were targeted and themed

Facilitated paint sample requests

Ambassador partnership with Nikki Parkinson 

Media pitching that was proactive and reactive 

Sponsorship opportunities both reviewed and recommneded 

The Results

3 million people reached

across a 6 month period

30 media clippings

across print, online and social media

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Let's Dialogue

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Find Us

T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018