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C A S E   S T U D Y Hayman's Gin
Gin Supper Club x Lord Dudley

To raise brand awareness and positive brand affinity for the Hayman's brand across the country, we needed to educate the media, key influencers and in turn our target drinkers about gin's versatility, with Hayman's as the hero.

From a French 75 to start, a Martini over entrée or Negroni to end the meal, we were tasked with showing Australians that there is something to satisfy every pallet.

Campaign Elements

Creation of the Hayman’s Gin Supper Club – a month long collaboration between The Lord Dudley and England's longest standing gin distilling family to present the Hayman's Gin Supper Club. Every night throughout the month of October consumers were able to explore Hayman's gin and its delicate botanicals, matched with classic English-style entrées and mains.

Media launch event including Hayman's/Fever-Tree tasting academy and unveiling of the Supper Club, hosted by James Hayman.

On premise support including table talkers, window decals and staff training.

The Results

13 days

into the collaboration The Lord Dudley recorded their largest restaurant numbers on record

40 guests

at the media launch

120 Clips

and counting

Over 8 million

total reach vs KPI of 1.5 million

Supper club sold out for entire month

with 100% occupancy each night

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T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018