To raise brand awareness and positive brand affinity for the Hayman's brand across the country, we needed to educate the media, key influencers and in turn our target drinkers about gin's versatility, with Hayman's as the hero.
From a French 75 to start, a Martini over entrée or Negroni to end the meal, we were tasked with showing Australians that there is something to satisfy every pallet.
Creation of the Hayman’s Gin Supper Club – a month long collaboration between The Lord Dudley and England's longest standing gin distilling family to present the Hayman's Gin Supper Club. Every night throughout the month of October consumers were able to explore Hayman's gin and its delicate botanicals, matched with classic English-style entrées and mains.
Media launch event including Hayman's/Fever-Tree tasting academy and unveiling of the Supper Club, hosted by James Hayman.
On premise support including table talkers, window decals and staff training.
into the collaboration The Lord Dudley recorded their largest restaurant numbers on record
at the media launch
total reach vs KPI of 1.5 million
with 100% occupancy each night