Lets Dialogue

C A S E   S T U D Y McWilliam's Wines Group
Media Masterclass

To drive brand awareness and engage key media and influencers across the McWilliam’s Wines Group stable of wines, Dialogue worked with McWilliam’s team, including Senior Winemaker Russell Cody, to host an exclusive wine trends masterclass in Sydney.


Our objectives were to drive awareness and media exposure across the McWilliam’s Wines Group portfolio as well as creating a liquid to lips opportunity to educate media on priority brands and ranges

Campaign Elements

Event format structured around trends to offer compelling, relevant content 

Interactive media masterclass to offer liquid to lips opportunities

Tailored media pitching and outreach to secure media coverage

The Results

Over 7.9 Million

total campaign reach

36 pieces of media coverage

across print, online and social

20 media attendees

across lifestyle media, influencers and bloggers

View Next >

Let's Dialogue

Like the sound of us?
Drop us a line, we'd love to hear from you.

Find Us

T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018