To drive brand awareness and engage key media and influencers across the McWilliam’s Wines Group stable of wines, Dialogue worked with McWilliam’s team, including Senior Winemaker Russell Cody, to host an exclusive wine trends masterclass in Sydney.
Our objectives were to drive awareness and media exposure across the McWilliam’s Wines Group portfolio as well as creating a liquid to lips opportunity to educate media on priority brands and ranges
Event format structured around trends to offer compelling, relevant content
Interactive media masterclass to offer liquid to lips opportunities
Tailored media pitching and outreach to secure media coverage
total campaign reach
across print, online and social
across lifestyle media, influencers and bloggers