To showcase Bombay Sapphire’s versatility and creativity at a mass scale, Dialogue developed a strategy to leverage the brand partnership with world-renowned film director Baz Luhrmann and highlight the creative execution of the ‘Saw This, Made This’ campaign
Campaign objectives:
- Engage top-tier media with news of Bombay Sapphire’s partnership with world-renowned film director Baz Luhrmann
- Drive excitement surrounding the launch of the new 'Saw This, Made This' campaign and drive CTA for people to engage and participate in the campaign
- Generate brand awareness to establish Bombay Sapphire as the most recognised and trusted gin brand in the world
- Position Bombay Sapphire as a brand that encourages and supports creativity and is closely aligned with the creative community
Media Announcement of Partnership: Dialogue strategically announced Bombay Sapphire's major brand announcement; the 'Saw This, Made This' campaign and Baz Luhrmann partnership to key national entertainment and lifestyle media, specialised marketing press, drinks media and key opinion leaders. The announcement was supported through an allocation of media interviews with Baz Luhrmann to create visibility for the global campaign news – driving excitement and talkability. Dialogue also supported paid media strategy through producing content for advertorials.
Local Creator Campaign: Dialogue researched, sourced, secured and managed local content creators to help bring to life Bombay Sapphire's', 'Saw This, Made This' global campaign. They were tasked to stir their own creativity and produce art in their medium, taking inspiration from their everyday surroundings and Bombay Sapphire. Local creators were contracted/encouraged to share their creative process on their social media channels and attended a full day shoot to capture their creations.
total campaign reach
across broadcast, print, trade, online and social
The Today Show, News.com.au, Harper’s Bazaar and Vice
