Dialogue created a PR campaign to successfully drive awareness of Daintree Sydney in The Rocks – a new ‘small bar with a big purpose’ that donates 50% of its profits towards the preservation of The Daintree Forest QLD, in partnership with charitable organisation HalfCut.
Campaign objectives:
- Generate buzz and awareness for Daintree Sydney as a ‘small bar with a big purpose’ and a must-visit venue in The Rocks
- Position Daintree Sydney as a truly sustainable bar, highlighting its environmental ethos across all aspects of operations and use of native and local ingredients across its menu
- Educate and inspire consumers on why it's important to preserve Australian rainforests including The Daintree
- Influence and align with the right media and influencers to encourage the target audience to visit Daintree Sydney and donate to/support the cause
Rainforest in the Rocks bar-side briefing - Hosted an intimate briefing at Daintree Sydney with x20 media and influencers, offering them an opportunity to explore the new bar and its locally inspired menu, and learn more about its charitable and sustainable commitments including its shared mission with HalfCut to ‘save and seed’ Australian rainforests. Special guests and spokespeople at the briefing included venue manager Tom Bulmer, Jimmy Stanton-Cook – HalfCut founder and Traditional Owner of The Daintree Aunty Lyn
Targeted wider media relations – Workshopped story angles with wider media /influencer targets including What’s On / event pages, lifestyle and food and drinks outlets to drive awareness and foot traffic to Daintree Sydney. Utilised Daintree Sydney’s venue manager Tom Bulmer for interview opportunities
across print, online and socials
total audience reach
