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C A S E   S T U D Y Southern Comfort
Southern Comfort X Volleys

Our brief was to drive national awareness and conversion for Southern Comfort’s gift with purchase promotion and collaboration with Volleys amongst consumer and trade media

Campaign Elements

National media campaign show two retro brands coming together as a fashion collaboration

Creative media kit which included a Southern Comfort & Cola RTD 10 pack, a branded tote bag and a pair of Volleys 

The Results

23 media clippings

against a total KPI of 10

Over 2.8 million

total reach

1,166

gift with purchase redemptions

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