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C A S E   S T U D Y Pinnacle Drinks
$9 Clare Valley Cleanskin Riesling wins Gold

Following a fantastic gold award win at the prestigious 2018 International Wine Challenge for Dan Murphy's $9 Cleanskin Clare Valley Riesling, our narrative was simple. To create national news that a $9 wine can achieve gold, is a quality wine and most importantly, drive traffic into Dan Murphy's. Wine awards can be cluttered and high opinionated environments.

Campaign Elements

Distribution of media release announcing the award win to national news media

Broadcast media as a key focus

Utilise Dan Murphy's Wine Expert, Andrew Caillard for media quotes and opportunities

The Results

Dan Murphy's sold out of the product nationally 

within first 24 hours of communication going live

39

pieces of media coverage

25 million

total reach

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T +61 2 93412357 E hello@dialoguepr.com.au A 3.01/L3 128-130 Rothschild Ave. A Rosebery NSW 2018