This brief was all about generating brand awareness and talkability for The Last Drop – some of Australia's rarest and finest whisky's, ranging from $5,000 - $10,000 per bottle. This involved educating the media and influencers about rare spirits to increase the level of endorsement, sophistication and knowledge. And to help drive leadership credentials with a luxury positioning and complimentary brand partnerships.
Brand and business profiling utilising Managing Director, Rebecca Jago's visit to Australia in Sydney and Melbourne
Intimate media dinner in Sydney to provide exclusive tasting of The Last Drop's 11th, 12th and 13th product releases
vs KPI of 24 across luxury media
to our media event vs KPI of 8
total reach vs KPI of 2m
of Australian Financial Review