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C A S E   S T U D Y Prince of Wales Hospital Foundation
Louisa Hope Fund for Nurses

Lindt Cafe siege survivor Louisa Hope has well and truly lived up to her name. Hope by name, hope by nature. After spending three months in hospital for injuries sustained in the incident, including a bullet wound in her foot, she now provides hope to new patients and the nurses who care for them through her charitable work - the Louisa Hope Fund for Nurses.

We worked with Louisa (and continue to do so still to this day) to launch the Louisa Hope Fund for Nurses for the Prince of Wales Hospital, manage her speaking and publicity opportunities, negotiate media deals and provide media training.

Campaign Elements

Media partnerships with local and international media outlets to secure timely, on message media coverage

Press call at the Prince of Wales Hospital providing media with key visual media opportunities and interviews with Louisa and nursing staff

Hosted a POWer lunch series at Parliament House in conjunction with former NSW Police Commissioner, Andrew Scipione – a ticketed event with proceeds going towards Louisa's fund

The Results

Over $180,000 

raised to support nurse programs

88 pieces

of Australian coverage reaching 5 million

Global coverage 

via BBC Radio and Oprah Winfrey

100% attendance

at the POWer lunch covered by Channels 7, 9, 10 and ABC

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T +61 2 93412357 E hello@dialoguepr.com.au A 3.01/L3 128-130 Rothschild Ave. A Rosebery NSW 2018