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C A S E   S T U D Y Crown Group
Skye Hotel Suites Launch

We were tasked with launching Skye Hotel Suites, Parramatta's first five-star hotel which was a landmark project for the Crown Group. Targeting both business, travel and lifestyle press, media coverage was a full-blown affair.

Campaign Elements

Sell-in across multiple sectors using a media matrix to refine and differentiate audience messaging

TV news focus

Media overnight family programme

Media & influencer launches for the hotel and onsite restaurant

The Results

30 guests

at onsite restaurant media launch

251 pieces

of media coverage

80% occupancy

 for first fortnight following launch

Over 29 million

total reach

70 overnight guests

at overnight hotel media launch

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T +61 2 93412357 E hello@dialoguepr.com.au A 3.01/L3 128-130 Rothschild Ave. A Rosebery NSW 2018