We were tasked with launching Skye Hotel Suites, Parramatta's first five-star hotel which was a landmark project for the Crown Group. Targeting both business, travel and lifestyle press, media coverage was a full-blown affair.
Sell-in across multiple sectors using a media matrix to refine and differentiate audience messaging
TV news focus
Media overnight family programme
Media & influencer launches for the hotel and onsite restaurant
at onsite restaurant media launch
of media coverage
for first fortnight following launch
total reach
at overnight hotel media launch
