Lets Dialogue

C A S E   S T U D Y Buffalo Trace
Meatstock Activations

As sponsors of Meatstock 2019, Buffalo Trace Kentucky Straight Bourbon Whiskey tasked Dialogue to generate awareness and talkability for the brand, the partnership and helped bring to life the brand’s, ‘Eat Meat, Drink Buffalo’ creative platform.

Dialogue's objective was to increase brand awareness of Buffalo Trace, the flagship bourbon from the world’s most awarded distillery with media, influencers and consumers.

Campaign Elements

Paid media partnership with Triple M Melbourne and Sydney

Earned media strategy encouraging Buffalo Trace brand stories and attendance at the Buffalo Trace Spit Pit at Meatstock Sydney and Melbourne

Utilised Meatstock Sydney spokesperson ‘Big Moe’ into Buffalo Trace PR activity and leveraged all MeatStock editorial opportunities with the inclusion of positive Buffalo Trace brand mentions

The Results

Over 4.5 million

total campaign reach

35+ pieces of coverage

across broadcast, print, online and social media

15 media attendees

from premium lifestyle publications attended the event

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T +61 2 93412357 E hello@dialoguepr.com.au A Level 1, 36 Morley Avenue A Rosebery NSW 2018