Dialogue developed a PR campaign to support the partnership between De’Longhi and Cancer Council Australia’s Biggest Morning Tea. The campaign aimed to build awareness of De’Longhi as a leading appliance brand as well as encourage support and donation to the iconic fundraiser.
•Raise awareness of the De’Longhi brand and strengthen its association with everyday modern Aussie rituals (morning teas)
•Highlight De’Longhi’s partnership with an iconic Australian charitable event to positively engage consumers
•Build a mutually beneficial relationship with the Cancer Council in Year 1 that can be nurtured and grown for future collaborations
•Drive consideration of the new/recently launched De’Longhi Yellow Icona collection (coffee machine, kettle, toaster)
•Campaign Ambassador – Worked with Pastry Chef Superstar Andy Bowdy to create branded news and content for media
•Campaign Content – Created campaign assets with our ambassador (video and photography) to support PR/social activity
•Creative Mailer – Designed De'Longhi x Andy Bowdy Morning Tea Hampers and distributed to key media and influencers in the lead up to the fundraising event
•Wider Media Relations - Developed and distributed targeted pitches to media to secure editorial opportunities
•Biggest Morning Tea Activation – Hosted a week-long activation at the De'Longhi Coffee Lounge encouraging Sydney-siders to support the Cancer Council initiative in exchange for a complimentary coffee and pastry
across broadcast, social, print and online
over 13 million achieved
