Dialogue created an impactful PR program to launch the Grant Burge Leave Your Mark campaign with ambassador and contemporary Australian, Dylan Alcott AO. To connect consumers to the wine brand, we brought to life the rich, emotive territory behind the Leave Your Mark platform via storytelling.
Campaign Objectives:
- Drive national awareness and media exposure for the Grant Burge Leave Your Mark campaign and partnership with Dylan Alcott AO
- Position Grant Burge as a premium wine for consumers who want to leave their mark, perfect for enjoying and gifting across any occasion
- Engage key media and influencers on the Grant Burge brand and latest vintage wines to secure editorial articles and reviews
Pre-Launch Exclusives – secured exclusive interviews with Dylan Alcott
Campaign Announcement – shared the collaboration with Dylan Alcott to national media
Lifestyle Media Engagement – leveraged Dylan’s profile as Australian of the Year
My Dan Murphy’s Members Dinner – engaged influencer Sharon Johal to amplify the campaign
Leave Your Mark Media Event - hosted an exclusive event for x30 key media and influencers
total audience reach
across broadcast, print and online
reaching a potential audience of 1.5 million
