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C A S E   S T U D Y Taubmans Paint
Colourmind Garden by Taubmans

This was a beautiful brief to work on with such a positive impact. We were tasked with helping Taubmans make a colourful impact in the local community, one brush stroke at a time. To do this we created Australia's first Colour-mind Garden in the spinal unit at The Prince of Wales Hospital helping to aid in the mental wellbeing and development of spinal patients receiving treatment at the hospital.

Designed by Taubmans colour expert, Shaynna Blaze and cognitive neuroscientist, Dr. Stan Rodski, the garden was developed off the back of Dr Stan's research demonstrating the impact of colour and the benefit that colouring between the lines has in reducing stress and helping brain function, transporting human brainwaves from a pressured and stressed state of 'BETA' to a more relaxed state of 'ALPHA'.

The garden, was the first of its kind in Australia, and featured a live art instillation mural designed to signify a patient journey through colour. Kerri-Anne Kennerley’s beloved husband John who was a patient in the spinal unit at the time worked with Shyanna Blaze, Dr Stan Rodski and hospital nursing staff to colour between the lines and create the live instillation which was amplified via media channels.

Campaign Elements

Zero to hero makeover of the derelict Spinal Ward garden at the Prince of Wales Hospital

A bespoke mural partnership with mindfulness expert, neurologist and adult-colouring book pioneer Dr. Stan Rodski

Garden colour design by Shaynna Blaze with nursing staff input

Media call with Health Minister, local MP and hospital dignitary

The Results

TV & print media exclusives

featuring Kerrie-Anne & John Kennerley - Channel 7 & Sunday Telegraph

Positive flow-on

with the mural used for hospital photo-calls and replicated inside the Spinal Ward & Bunnings in Port Melbourne

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