Dialogue worked with display builders Exposure Group to bring to life the Energizer Battery Home. An Airstream was chosen for the tiny home with a dynamic wrap that encapsulated Energizer's branding. Whilst the focus of the tiny home was to become a product showcase that the brand could take on the road which included gadgets powered by Energizer's long-lasting batteries in a lifestyle setting, at the same time it became an eye-catching billboard as well.
Campaign Objectives:
-To reintroduce The Dalmore to the Australian market/media
-To launch The Dalmore Cask Curation Series, targeting high net worth audience
-To raise awareness and consideration for The Dalmore 18YO and 21YO
-To drive consumers to key retailers and venues
Energizer Battery Research Survey - A research survey was unveiled uncovering Australians' experiences with low-battery anxiety, and the behaviours amongst New Zealanders regarding battery recycling and low-battery anxiety
Campaign Influencer - Former The Block contestant and respected interior designer Kara Demmrich was utilised as a trusted voice to help deliver the Energizer key messaging, bringing the campaign to life by styling the Energizer Battery Home. Kara also supported the campaign with paid content on her social channels, media interviews and an in-person appearance at the consumer activation.
Consumer Activation – The Energizer Battery Home: An Energizer branded Airstream styled to showcase Energizer products, key messages and the benefit of using battery-operated products and long-life batteries in the home and on the road. The brand activation was taken on the road to Bunnings Warehouses across NSW sharing Energizer's brand, performance and recycled material messaging
Wider Media Relations and Creative Kits - Supported the Energizer campaign by outreaching and engaging national lifestyle, consumer, technology and family and parenting media and influencers to secure editorial and social coverage.
secured across broadcast, social, print and online
audience reach achieved
average weekly sales of Energizer batteries pre-campaign period
