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C A S E   S T U D Y Fireball
Father's Day Eve

To hijack the Father’s Day market, Fireball decided to launch their very own version of the holiday to encourage Dad’s to celebrate together with Fireball ‘Father’s Day Eve’.

Our objective was to drive awareness of Fireball’s ‘Father’s Day Eve’ campaign amongst fathers and target consumers as well as driving brand awareness though traditional and social media platforms

Campaign Elements

Braith Anasta as campaign ambassador to bring the concept to life

Creative media kit distributed to key influencer dads

Tailored media pitching and outreach

The Results

Over 4.6 Million

total campaign reach

Organic social sharing

through media kit distribution

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T +61 2 93412357 E hello@dialoguepr.com.au A Level 1, 36 Morley Avenue A Rosebery NSW 2018