To hijack the Father’s Day market, Fireball decided to launch their very own version of the holiday to encourage Dad’s to celebrate together with Fireball ‘Father’s Day Eve’.
Our objective was to drive awareness of Fireball’s ‘Father’s Day Eve’ campaign amongst fathers and target consumers as well as driving brand awareness though traditional and social media platforms
Braith Anasta as campaign ambassador to bring the concept to life
Creative media kit distributed to key influencer dads
Tailored media pitching and outreach
total campaign reach
through media kit distribution
