The brief was a fun one! Our task was to showcase the breath and versatility of the White Knight product range through a hands on, tutorial style content series. We worked with DIY Blockheads Michael and Carlene and together we embarked on a vintage caravan renovation taking a dilapidated 1960's Viscount caravan from xero to hero. Through the process we showed Australian's just how easy it is to modernised benches and cupboards with laminate paint and bring the exterior back to life with White Knight Rust Guard and then leveraged the content series through earned media outreach.
Integrated partnership deal with Blockheads, Michael and Carlene
National media campaign including magazines, newspapers and online in the DIY, design and camping spaces
Creation of video assets for earned, owned and paid channels
Assets for owned channels including website and social media
featured on Daily Mail, Herald-Sun and News.com.au (unpaid)