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C A S E   S T U D Y Starward Whisky
Red Manhattan Launch

Australian Whisky brand Starward wanted to create a liquid to lips opportunities to introduce trade and consumer media to the launch of their new bottle cocktail - Starward Red Manhattan.

Our objective was to build brand awareness amongst foodies and consumers of premium beverages/spirit and recruit new consumers to the brand.

Campaign Elements

Media tasting event launch at Maybe Sammy

Interstate media mailer to introduce Red Manhattan

Tailored media pitching and outreach

The Results

Over 7 million

total campaign reach

16 media attendees

from premium lifestyle publications

60 pieces of media coverage  

across broadcast, print, online and social media

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