Australian Whisky brand Starward wanted to create a liquid to lips opportunities to introduce trade and consumer media to the launch of their new bottle cocktail - Starward Red Manhattan.
Our objective was to build brand awareness amongst foodies and consumers of premium beverages/spirit and recruit new consumers to the brand.
Media tasting event launch at Maybe Sammy
Interstate media mailer to introduce Red Manhattan
Tailored media pitching and outreach
total campaign reach
from premium lifestyle publications
across broadcast, print, online and social media