Australian startup AirSeed Technologies enlisted Dialogue to develop a PR campaign to support the launch in Australia, introducing their innovative seed planting drone technology to news, tech, environment and lifestyle media.
Our objective was to build brand awareness amongst Australians and highlight how AirSeed Technologies is part of the reforestation solution following the 2019/20 Australian bushfires.We were also responsible for driving potential investors to the crowdfunding site and encouraging them to participate within the funding period.
Content development including media release, designed infographic, video assets and tailored media pitches
Secured broadcast and print exclusives before targeting media nationally
Engaged and liaised with Key Opinion Leaders including independent academics to support media relations program
Stakeholder management including liaison with relevant spokespeople and the crowdfunding team
total campaign reach
across broadcast, print, online and social media
with national media coverage