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C A S E   S T U D Y AirSeed Technologies
Media Relations Campaign

Australian startup AirSeed Technologies enlisted Dialogue to develop a PR campaign to support the launch in Australia, introducing their innovative seed planting drone technology to news, tech, environment and lifestyle media.

Our objective was to build brand awareness amongst Australians and highlight how AirSeed Technologies is part of the reforestation solution following the 2019/20 Australian bushfires.We were also responsible for driving potential investors to the crowdfunding site and encouraging them to participate within the funding period.

Campaign Elements

Content development including media release, designed infographic, video assets and tailored media pitches

Secured broadcast and print exclusives before targeting media nationally

Engaged and liaised with Key Opinion Leaders including independent academics to support media relations program

Stakeholder management including liaison with relevant spokespeople and the crowdfunding team

The Results

Over 39 million

total campaign reach

61 pieces of media coverage

across broadcast, print, online and social media

Spikes in funding campaign goals

with national media coverage

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T +61 2 93412357 E hello@dialoguepr.com.au A Level 1, 36 Morley Avenue A Rosebery NSW 2018