Dialogue was briefed to create noise and attention for d’Albora Marinas through the sponsorship of Lisa Blair racing in the first all-female double handed team in the Melbourne to Hobart Yacht Race – an Australian first for women in sport.
Our main objective was to drive awareness of d’Albora Marinas sponsorship of Lisa Blair’s in the Mebourne to Hobart Yacht Race. In addition we were tasked with generating excitement for women in sailing and raising awareness of the sporting record attempt by Lisa Blair with d’Albora Marinas positioned as a key enabler and supporter.
Media announcements before and after the race
Developed pre-race media assets including photography with Lisa Blair on her yacht at d’Albora Marinas Rushcutters Bay
Melbourne photo call to hosted print and broadcast media interviews on Lisa Blair’s yacht at d’Albora Marina Port Melbourne
Tailored media pitching and outreach to secure media coverage pre and post race
total campaign reach
across broadcast, print, online and social media
including New York Times (USA) and Morning Star (UK)