Lets Dialogue

C A S E   S T U D Y D'Albora Marinas
Melbourne to Hobart Yacht Race

Dialogue was briefed to create noise and attention for d’Albora Marinas through the sponsorship of Lisa Blair racing in the first all-female double handed team in the Melbourne to Hobart Yacht Race – an Australian first for women in sport.

Our main objective was to drive awareness of d’Albora Marinas sponsorship of Lisa Blair’s in the Mebourne to Hobart Yacht Race. In addition we were tasked with generating excitement for women in sailing and raising awareness of the sporting record attempt by Lisa Blair with d’Albora Marinas positioned as a key enabler and supporter.

Campaign Elements

Media announcements before and after the race

Developed pre-race media assets including photography with Lisa Blair on her yacht at d’Albora Marinas Rushcutters Bay

Melbourne photo call to hosted print and broadcast media interviews on Lisa Blair’s yacht at d’Albora Marina Port Melbourne

Tailored media pitching and outreach to secure media coverage pre and post race

The Results

Over 18 million

total campaign reach

79 pieces of media coverage

across broadcast, print, online and social media

3 pieces of international media coverage

including New York Times (USA) and Morning Star (UK)

View Next >

Let's Dialogue

Like the sound of us?
Drop us a line, we'd love to hear from you.

Find Us

T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018