Lets Dialogue

C A S E   S T U D Y Paisley Park Early Learning Centres
Randwick Centre x Miguel Maestre

Most day-care centres are simple spaces complete with regular child-friendly meals, everyday toy boxes and grass play areas.

However, with parents today demanding healthier meals and a wider range of activities for their bubs, each new day-care centre that pops up is more elaborate and modern than the last. Enter Paisley Park Early Learning Centre, a 'day care centre of the future' complete with a rock climbing wall, 'indoor beach', celebrity chef designed menu, designated mud pit and discovery nature trail.

Our job was to launch the flagship centre to media and influencers and amplify the brands long standing association with celebrity chef, Miguel Maestre who develops the menus across Paisley Park's 20+ centres nationally. Our key objective was to create local community engagement and excitement and drive enrolments to the centre.

Campaign Elements

Local Facebook mother groups engaged

Cooking masterclass with Miguel Maestre media event for journalists

Event collateral design

The Results

12 media attendees

including The Living Room and Kidspot

117 pieces

of media coverage

Over 8 million

total reach

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T +61 2 93412357 E hello@dialoguepr.com.au A 3.01/L3 128-130 Rothschild Ave. A Rosebery NSW 2018