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C A S E   S T U D Y House of Arras
Sparkling & Symphony

To amplify, create theatre and celebreate the annual House of Arras Vintage Collection Release,we invited our target audience to a unique and exclusive dinner event at the iconic Sydney Opera House, featuring a guided wine tasting experience and bespoke performance by the Sydney Symphony Orchestra.

Dialogue was tasked with premiumising and building brand awareness of the House of Arras sparkling wine portfolio amongst key media, influencers and consumer audiences. As well as this, we aimed to access a premium consumer audience for targeted editiorial opportunities and to encourage sign-ups to the E. J. Carr Wine Club. Finally, we aimed to leverage and amplify House of Arras and Sydney Symphony Orchestra's partnership. 

Campaign Elements

Event organisation for the House of Arras Sparkling & Symphony event organisation 

Event media relations pre, during and post event

Partnership with Sydney Symphony Orchestra 

The Results

50 attendees:

influencers, celebrities, media and high-profile guests

Over 10 million reached with 69 pieces of media

coverage across print, online and social channels

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T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018