With the insight that the past 12 months had been particularly challenging for business owners, Dialogue developed a strategic and integrated campaign to reward Acer small business customers and encourage EOFY sales, offering a unique gift with purchase: a tax time break with the purchase of a selected Acer laptop and an overnight luxury hotel break at any Ovolo Hotel across Australia.
Campaign Objectives:
- Drive sales in the lead-up to EOFY across Acer’s portfolio, spotlighting the Acer Tax Time specials
- Position Acer as a leading technology company that actively supports Australian small business
- Positively engage retail partners with a consumer promotion designed to encourage footfall in-store and online, and drive sales
Ovolo Hotels Partnership - created a compelling offer that appealed to small business / EOFY customers - a free night’s night stay at an Ovolo Hotel nationally. Leveraged Ovolo Hotels marketing channels and customer database to extend audience reach
Earned Media Outreach - targeted media relations across tech/trade/lifestyle outlets to drive awareness of the promotion and encourage people in-store or online to purchase
Influencer Engagement - partnered with small business / entrepreneurial influencers across different industries to curate branded content about the promotion and encourage sales
Social Media - leveraged third-party creators and owned assets organically and via paid ads on Facebook and Instagram to reach further audiences and increase awareness
Paid Media - digital display campaign supported taking the message to market and promoted the user to visit either Acer Online, Harvey Norman or Bing Lee retail stores
Retailer Promotion - to drive people instore and online to Acer’s retail partners, each retailer had a dedicated, co-branded digital display campaign
in sales vs previous month
across print, broadcast, online and trade
total audience reach
