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C A S E   S T U D Y Acer
Tax & Relax

With the insight that the past 12 months had been particularly challenging for business owners, Dialogue developed a strategic and integrated campaign to reward Acer small business customers and encourage EOFY sales, offering a unique gift with purchase: a tax time break with the purchase of a selected Acer laptop and an overnight luxury hotel break at any Ovolo Hotel across Australia.


Campaign Objectives:
- Drive sales in the lead-up to EOFY across Acer’s portfolio, spotlighting the Acer Tax Time specials
- Position Acer as a leading technology company that actively supports Australian small business
- Positively engage retail partners with a  consumer promotion designed to encourage footfall in-store and online, and drive sales

Campaign Elements

Ovolo Hotels Partnership - created a compelling offer that appealed to small business / EOFY customers - a free night’s night stay at an Ovolo Hotel nationally. Leveraged Ovolo Hotels marketing channels and customer database to extend audience reach 

Earned Media Outreach - targeted media relations across tech/trade/lifestyle outlets to drive awareness of the promotion and encourage people in-store or online to purchase

Influencer Engagement - partnered with small business / entrepreneurial influencers  across different industries to curate branded content about the promotion and encourage sales

Social Media - leveraged third-party creators and owned assets organically and via paid ads on Facebook and  Instagram to reach further audiences and increase awareness

Paid Media - digital display campaign supported taking the message to market and promoted the user to visit either Acer Online, Harvey Norman or Bing Lee retail stores

Retailer Promotion - to drive people instore and online to Acer’s retail partners, each retailer had a dedicated, co-branded digital display campaign

The Results

154% growth

in sales vs previous month

17 pieces of editorial coverage

across print, broadcast, online and trade

14.7 million

total audience reach

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T +61 2 93412357 E hello@dialoguepr.com.au A Suite 3.01, Level 3, 128-130 Rothschild Avenue A Rosebery NSW 2018