Lets Dialogue

C A S E   S T U D Y Pernod Ricard
Tea & Wine Launch

Pernod Ricard Winemaker’s innovation team developed a unique new wine brand, Tea & Wine, which carefully infuses premium grapes with organic loose leaf teas. Dialogue launched the two varietals and introduced the Australian first to trade and consumer media, lifestyle influencers and Dan Murphy teams. 

Dialogue was tasked to generate media and consumer awareness around the launch of Tea & Wine, educate and engage media and influencers on Tea & Wine through liquid to lips sampling opportunities. Dialogue also brought to life the ‘Me Time To a Tea’ platform to life across multiple channels and educated and engaged Dan Murphy’s to drive positive reviews during trial period and courage long term listing.

 

Campaign Elements

Media and influencer launch event

On premise consumer promotion with Ovolo Hotels

Paid partnerships with targeted influencers

Dan Murphy’s education program

The Results

Over 18 million

total campaign reach

75+ pieces of coverage

across broadcast, print, online and social media in both domestic and international media outlets

20 media attendees

from premium lifestyle publications attended the event

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T +61 2 93412357 E hello@dialoguepr.com.au A Level 1, 36 Morley Avenue A Rosebery NSW 2018