Lets Dialogue

C A S E   S T U D Y Starward Whisky
Two-Fold double grain whisky launch

Iconic Australian Whisky Starward was ready to promote its new double grain 'Two-Fold' whisky in all the right places. Our objective was to launch and generate awareness and talkability for the new whisky as well as the Starward brand.

Campaign Elements

Two-Fold Thursday on premise venue collaboration a unique collaboration with popular Melbourne restaurant, Cumulus Up which created a unique opportunity for consumers to pair whisky and food and drive key liquid to lips opportunities

Two-Fold Launch media event at Starward distillery in Melbourne with interstate and Melbourne based media

Business and brand profiling interviews secured and facilitated

The Results

84 pieces of media coverage

vs a KPI of 56, exceeding KPIs by 50%

Over 3.5 million

reach

100% of coverage 

included at least 1 of our key messages

img
View Next >

Let's Dialogue

Like the sound of us?
Drop us a line, we'd love to hear from you.

Find Us

T +61 2 93412357 E hello@dialoguepr.com.au A 3.01/L3 128-130 Rothschild Ave. A Rosebery NSW 2018