Iconic Australian Whisky Starward was ready to promote its new double grain 'Two-Fold' whisky in all the right places. Our objective was to launch and generate awareness and talkability for the new whisky as well as the Starward brand.
Two-Fold Thursday on premise venue collaboration a unique collaboration with popular Melbourne restaurant, Cumulus Up which created a unique opportunity for consumers to pair whisky and food and drive key liquid to lips opportunities
Two-Fold Launch media event at Starward distillery in Melbourne with interstate and Melbourne based media
Business and brand profiling interviews secured and facilitated
vs a KPI of 56, exceeding KPIs by 50%
included at least 1 of our key messages